Founder and Design Director
Touch all aspects of the brand, design, sourcing and production Elevated lounge, swim, ready-to-wear resort and lingerie essentials Small batch wardrobe staples made in Los Angeles partnering with only ethical factories and dye houses. All brand decisions are made with a dedication to sustainability through thoughtful material choices (fabric, packaging, etc) Designed to minimize waste. Available at Revolve, Olivela, Verishop, select boutiques and direct to consumer.
www.shoplvhr.com
Design Director, Operations, Web Manager, Production, Tech, Sales and Graphic Design
Was hired to make design, fit, and prepare the line in every aspect of the business to launch and take it through the first 2 years.
-Re-design, color and technical design, set grading and fit standards.
-Production, costing, negotiating price and schedule, UPCS, skus, and all packaging and Trim Design.
-Projected sales, Buys, Costing and Market Brand Placement, set up for Wholesale sales, Integrated EDI and Wholesale accounts, Linesheet creation and Merchandising.
-Leveraged all contacts to produce photoshoots
-Evaluated all operations, trademarks, sales tax standard operation and all set up needed.
-Shopify integration and all backend set up, wrote all terms, and set all standards for ecommerce operations integrated all apps and social accounts. Evaluated all functionality.
-Set up, liaison and integration with fulfillment center
-Customer Service and Influencer Sample organization
www.ldmabrand.com
Senior Designer
Was hired to make design, fit, and prepare the line for production.
-Design, color and technical design, set grading and fit standards. I hand corrected these patterns and re-evaluated all materials being used as well as garment construction.
-Production, costing, merchandising, price negotiation and Calendar.
-Textile Design, Trim, and Packaging Design.
Director of Apparel
Managed Apparel and Production Departments (14 direct reports and 6 interns per year) and supervised Operations, Sales and Budget First Design Director hired to take all product, existing and new, through to production Responsible for both establishing and staffing the entire Apparel Department Positioned the brand for the Contemporary Designer Womens and Kids Market - specializing in RTW inspired Lingerie, Loungewear, Sleepwear, Wovens, Knits, Sweaters and Swim. Pitched the collection at prestigious international and domestic trade shows - Salon International de la Lingerie, Curve, and Active Collective Lead the team through concept, color, design, grading, sampling, fit, costing, sourcing and production including the development of custom prints and trims Established brand vendor matrix (including mills/factories from South America, Asia, and NYC), sourcing and purchase order process Point person for showrooms, sales team, internal personnel, mills, factories and vendors on a day to day basis Designed, merchandised and styled the collection for seasonal look books, line sheets and photoshoots.
Design Director, Operations, Production, Tech, Sales and Graphic Design
Was hired to make design, fit, and prepare the line in every aspect of the business to launch through the first 2 years
-Design, color and technical design, set grading and fit standards.
-Production, costing negotiating price and schedule, UPCS, skus, and all packaging and Trim Design.
-Projected sales, Costing and Market Brand Placement, set up for Wholesale sales, Linesheet creation Marketing and Merchandising.
-Leveraged all contacts with factories and creative to produce photoshoots
-Customer Service and Influencer Sample organization
www.swiminista.com
Senior Intimates Designer
Launched the Intimates Division for the inclusive lifestyle brand, Birdiebee, founded by The Bellas - Nikki & Brie Designed the initial collections that drove $5 Million in revenue in the 1st year through D2C channels Involved in every detail of the process - market research and positioning, design, trend/color, sourcing, sampling, fit/grades, tech packs, production, operations, marketing, budget. Established fit standards across entire brand as well as lead fittings with pattern maker and fit model Managed and produced all first development samples and SMS with curated freelance team.
Senior Designer
Launched CIVERNÉ, a high end women’s ready to wear line designed for the luxury designer Asian market - Collection was shown at Shanghai Fashion Week Involved in every detail of design and development from start to finish for each season including construction, fit, sourcing and vendor relations Synthesized trend, color and market research into brand right and actionable aesthetic direction. Managed the brand’s look book and all photoshoots for the launch Set up and fully integrated all e-commerce channels Consulted on corporate identity, merchandising, branding and packaging Traveled regularly for production, samples and sourcing.
Senior Designer
Executed a highly successful full brand revamp and relaunch positioned for the contemporary ready-to-wear market Collection was sold at Barney’s, Neiman Marcus, high end boutiques and D2C Pitched the collection along with the company owner to buyers at Barney’s and other well-known luxury retailers Responsible for the design and full production life cycle of all SKUs.
Senior Designer, Operations, Production, Tech, Sales and Graphic Design
Was hired to make design, fit, and prepare the line in every aspect of the business to launch for wider wholesale reach.
-Design, color and technical design, set grading and fit standards.
-Production, costing negotiating price and schedule.
-Projected sales, Costing and Market Brand Placement, set up for Wholesale sales, Linesheet creation Marketing and Merchandising.
-Leveraged all contacts with factories.
Senior Swimwear Design Director, Production, Tech, Projections and Graphic Design
Was hired to make design, fit, and follow through production
-Design, color, and technical design, set grading and fit standards.
-Directed textile print direction.
-Production, Utilizing personal factory contacts, costing negotiating price and schedule, and all packaging and Trim Design.
-Projected sales, Costing and Market Brand Placement, set up for Wholesale sales.
-Leveraged all contacts with factories produce.
Senior RTW Designer
Hired to design, sketch, cost and source for a new Women’s contemporary RTW line.