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heather franco

Street Address
corona del mar
Phone Number
design

heather franco

  • Portfolio
  • About
  • Contact

Naked Princess

Director of Apparel 

Managed Apparel and Production Departments (14 direct reports and 6 interns per year) and supervised Operations, Sales and Budget First Design Director hired to take all product, existing and new, through to production Responsible for both establishing and staffing the entire Apparel Department Positioned the brand for the Contemporary Designer Womens and Kids Market - specializing in RTW inspired Lingerie, Loungewear, Sleepwear, Wovens, Knits, Sweaters and Swim. Pitched the collection at prestigious international and domestic trade shows - Salon International de la Lingerie, Curve, and Active Collective Lead the team through concept, color, design, grading, sampling, fit, costing, sourcing and production including the development of custom prints and trims Established brand vendor matrix (including mills/factories from South America, Asia, and NYC), sourcing and purchase order process Point person for showrooms, sales team, internal personnel, mills, factories and vendors on a day to day basis Designed, merchandised and styled the collection for seasonal look books, line sheets and photoshoots.

Naked Princess

Director of Apparel 

Managed Apparel and Production Departments (14 direct reports and 6 interns per year) and supervised Operations, Sales and Budget First Design Director hired to take all product, existing and new, through to production Responsible for both establishing and staffing the entire Apparel Department Positioned the brand for the Contemporary Designer Womens and Kids Market - specializing in RTW inspired Lingerie, Loungewear, Sleepwear, Wovens, Knits, Sweaters and Swim. Pitched the collection at prestigious international and domestic trade shows - Salon International de la Lingerie, Curve, and Active Collective Lead the team through concept, color, design, grading, sampling, fit, costing, sourcing and production including the development of custom prints and trims Established brand vendor matrix (including mills/factories from South America, Asia, and NYC), sourcing and purchase order process Point person for showrooms, sales team, internal personnel, mills, factories and vendors on a day to day basis Designed, merchandised and styled the collection for seasonal look books, line sheets and photoshoots.

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