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heather franco

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corona del mar
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design

heather franco

  • Portfolio
  • About
  • Contact

Birdiebee

Senior Intimates Designer

Launched the Intimates Division for the inclusive lifestyle brand, Birdiebee, founded by The Bellas - Nikki & Brie Designed the initial collections that drove $5 Million in revenue in the 1st year through D2C channels Involved in every detail of the process - market research and positioning, design, trend/color, sourcing, sampling, fit/grades, tech packs, production, operations, marketing, budget. Established fit standards across entire brand as well as lead fittings with pattern maker and fit model Managed and produced all first development samples and SMS with curated freelance team.

Birdiebee

Senior Intimates Designer

Launched the Intimates Division for the inclusive lifestyle brand, Birdiebee, founded by The Bellas - Nikki & Brie Designed the initial collections that drove $5 Million in revenue in the 1st year through D2C channels Involved in every detail of the process - market research and positioning, design, trend/color, sourcing, sampling, fit/grades, tech packs, production, operations, marketing, budget. Established fit standards across entire brand as well as lead fittings with pattern maker and fit model Managed and produced all first development samples and SMS with curated freelance team.

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BEE STRONG CHEEKY SLEEP SHORTIE W1B123CSBS_Page_1.jpg
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BEE STRONG CHEEKY SLEEP SHORTIE W1B123CSBS_Page_2.jpg

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